Monitoring center staffed Every hour, every day --:--:--
How it works

It doesn’t wait for you to press it.

Every device detects a fall and calls for help on its own. There’s a button too — but the point is that it works when you can’t reach it, can’t speak, or don’t know where you are.

01  The trace

What actually happens

One incident, from the moment the device notices, to the moment the people who care about you are told.

The device acts

It calls out on its own

The device registers the fall and triggers itself — nobody has to press anything. It connects over the cellular network without a phone in the room or a landline to be near. If you’re able to press the button yourself, that works too.

The center answers

A person speaks to you through the device

Not a recording and not a menu. A trained response professional talks to you out of the device itself, so you don’t have to get up, find a handset, or explain anything to a machine first.

If you can’t answer — because you’re hurt, confused or unconscious — they treat that as the emergency it is and act anyway.
The decision

They work out what’s needed

Sometimes it’s an ambulance. Sometimes it’s the police. Sometimes it’s a neighbor with a key who can be there in four minutes. They make that call with you rather than defaulting to the most dramatic option.

Your people

Your people are told

Emergency services are dispatched if they’re needed, and the family members and caregivers on your list are notified — so nobody finds out hours later, and nobody is left ringing round trying to work out what happened.

02  Two triggers

Two ways it starts — and the first one needs nothing from you

Most alert devices only work if the person can reach them and press. That assumption is exactly what fails in a real fall.

Automatic · on every device

Fall detection

The device registers the fall and calls out without being touched. That’s what covers the situations people are actually frightened of — knocked out, badly hurt, confused, or unable to lift an arm to their own wrist.

Or you press it

The button

For everything that isn’t a fall. Chest pain, dizziness, a bad feeling about someone at the door. One press and the same team is on the line.

03  The golden hour

Why the first hour decides so much

Medical professionals call the first hour after an emergency the Golden Hour. Getting help inside it measurably improves the outcome — not just whether someone recovers, but whether they keep living independently afterwards.

60minutes that matterHatched · the part usually lost waiting
IncidentHelp arrives, if someone knows+60 min

The cruel part is how that hour usually gets spent. Someone is on the floor and cannot reach a phone. They wait for a scheduled call, or a neighbor, or a family member who happens to drop by. Hours pass in a house with a working telephone in the next room.

That’s the entire problem this solves. The device is on their wrist, and it calls out by itself.

04  The other end

Who’s on the other end

The monthly cost buys people, not hardware. So it matters who those people are.

On duty now

Awake at 3am

The monitoring center is staffed every hour of every day, including holidays. There is no after-hours, no voicemail and no queue that closes.

Trained for this

They do this all day

They handle emergencies all day. They know which questions get an ambulance moving fastest and which situations don’t need one.

05  Not only medical

It’s not only for medical emergencies

The button works for anything that feels wrong.

Falls and sudden illness are what people expect. But the same press works if someone is at the door who shouldn’t be, if a walk home stops feeling safe, or if a situation is simply going badly and you want another person on the line. The response team can contact police and local authorities, not just paramedics.

People will press a button because they feel uneasy far sooner than they’ll press one they think is only for a heart attack.

06  Setting up

Getting set up

There isn’t really a setup.

✓

It arrives ready

Pre-programd and configured before it ships. Charge it, put it on, and it’s working. Nothing to install or pair.

✓

Nothing to plug in

No base station and no landline. It works nationwide over cellular, so it goes where the person goes.

✓

Wear it in the shower

Water resistant, and that matters — bathrooms are where a large share of falls actually happen.

✓

Charge it like a watch

The battery runs 24 to 36 hours, so it charges on the same rhythm as a phone.

✓

Pause it when it’s not needed

Traveling, or in hospital for a stretch? Pause the subscription rather than paying for months nobody is using.

✓

Leave whenever

Month to month, no contract, no early termination fee, and no maze to get out of it.

07  Which one

Which device suits depends on the person.

Whether they’re still driving and out most days, whether they’d actually wear a watch, whether there’s already been a fall. Tell us about them and we’ll work it out with you — it takes about five minutes and there’s nothing to fill in.

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Any hour, including tonight.

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